Direct Marketing Executive offline in Slough, Berkshire, UK

Employer: Armstrong Lloyd

Location: Slough, Berkshire, UK


Salary: £30,000 - £33,000 per annum

Our client is a leading organisation operating within the Financial Services industry. They are looking for a Direct Marketing Executive to join their team, responsible for supporting all direct marketing campaigns, with a particular focus on Direct Mail and DRTV.

The role:
*Manage the delivery of DRTV campaigns and advert process
*Provide regular competitor updates
*Identifying the best TV channel mix to ensure maximum ROI, and meeting CPA targets
*Analysis of campaigns to measure the performance of DRTV activity alongside any suggestions for future activity - presented to Directors on a monthly basis
*Working with third parties to ensure optimised media plans are delivered
*Ownership of brand P&Ls for all DRTV activity - working closely with Finance
*Supporting annual marketing budgets and ensuring all activity is within budget
*Supporting the execution of all DM and Inserts campaigns
*Work with wider team to ensure integrated marketing plans across all channels
*Ensuring all campaigns are compliant and meet financial regulations.

Experience to include:
* 1-2 years direct marketing experience
* Excellent relationship and stakeholder management skills, including agencies & printers
* Supporting the delivery of marketing campaigns or internal communications projects.
* Ability to produce Powerpoint presentations and campaign performance graphs and charts.

Our client has appointed Armstrong Lloyd to manage the applicant response. Due to the high volume of applications received, we are not able to respond to each individual applicant. We will, however, keep your CV and information on file for consideration against upcoming positions. If you would prefer not to have your details and CV kept on file, please note this on your application or contact Armstrong Lloyd Recruitment directly.

Required Skills:

Radio Campaign management Direct marketing DRTV offline marketing print advertising

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