Marketing & Brand Consultant in Cirencester, Gloucestershire, UK

Employer: Global By Nature

Location: Cirencester, Gloucestershire, UK

Hours:

Salary: Salary negotiable

Global by Nature Ltd is a fast-growing, independent Natural Products company responsible for the import, distribution, B2B and B2C sales of premium Natural and Organic Products including Synergy Natural, Sunwarrior, Lifestream, Watson & Sons and Pure Synergy. As the exclusive UK agent for these brands, the company is also responsible for their marketing.

The Job:

On a part-time basis as a contractor, you will execute a key strategic brand plan for one or more of our key brands. You will work across the full marketing mix for both consumer and trade, with a key focus on boosting sales and brand awareness, new line introductions, in-store promotion and training. This will include traditional and digital advertising to both trade and consumers, marketing campaigns and social media as well as provide educational support.The amount of paid time allocation per week is 8-24 hrs and depends on which brand is managed which in turn will be dependent on your area of expertise and product knowledge.

The Person:

You will need to have a pro-active attitude, equalled with strong desire to leverage your knowledge on brand management and marketing. You are a creative person with plenty of ideas to bring to our business.

Your success will be driven from a strong understanding of your product knowledge and expertise in the Natural Products industry. The role provides an excellent opportunity to:

- Work for a company that promotes health & wellbeing.

- Be a part of a growing and dynamic industry.

- Join a highly motivated and passionate team.

The Detail:

Role and Responsibilities:

  • Together with the management team, plan and execute the brand plan
  • Co-ordinate marketing campaigns and activities to establish and maintain brand presence in the market
  • Increase sales of defined brand(s)
  • Define product promotional strategies and road maps
  • Develop product sales tools and collateral
  • Develop effective product positioning in the market
  • Create, develop and coordinate advertising and media planning
  • Coordinate brand marketing activities with suppliers and senior management
  • Track and record all marketing activity
  • Plan and manage social media activity
  • Creative support for brand related sales activities and marketing campaigns

Essential Attributes:

  • You will be an experienced marketer with strong commercial acumen and a track record in launching innovation across all dimensions of a brand plan.
  • You will have strong communication skills with personal knowledge and interest in a healthy lifestyle (we prefer you to walk the talk).
  • Experience working within a small business (as opposed to a large corporate structure).
  • Pursue excellence and value business ethics.
  • Minimum two years’ experience in a marketing environment
  • Email and Microsoft Office proficient; excellent working knowledge of Microsoft Excel
  • Highly organised with strong attention to detail
  • Creativity and strength in idea creation
  • Highly self-motivated and proactive; able to use own initiative to solve problems

Desirable Attributes:

  • Ideally you will have qualifications in Marketing such as a Bachelors or Master’s degree
  • Experience working with brands in the Natural Health industry within the UK.
  • Any professional natural healthcare practitioner training and experience is also a major advantage.
  • Experience of digital marketing
  • Proven experience of brand management and sales growth
  • Analytical skills, drawing information from data etc.

Who are we?

  • Global By Nature is a well-established national distributor of various natural products across multiple channels, including health food stores, pharmacy, practitioner and online. GBN is also the exclusive importer or agent for a selected handful of key brands for which we handle the promotion within the UK for example SunWarrior, Lifestream, Synergy Natural and Watson & Sons.
  • Our offices are located in a beautiful rural setting in the Cotswolds near Cirencester
  • We believe our industry should be fun and enjoyable

Please note that only those applicants meeting the appropriate skills and desired criteria will be contacted for an interview regarding this position.

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