Partnership Marketing Manager
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
The Partnership Marketing Manager is an all-encompassing programme marketing management role, with a responsibility for planning and executing high-impact marketing campaigns in the UK and internationally. This position acts as the main marketing contact and account manager for a dedicated university partnership. The core responsibility is to plan and execute integrated multi¬channel campaigns to support all programmes running within this partnership. This is a Business ¬to ¬Customer (B2C) marketing role that requires an individual who has proven experience in stakeholder management and the planning and execution of multi¬channel, results driven marketing campaigns across a number of key markets.
The Partnership Marketing Manager works in a matrix structure across a number of internal functions including research, recruitment, student services and academic partnerships. This role must also successfully partner with external stakeholders as well as agencies and third party suppliers. Reporting to the Head of Marketing, this position manages the development and execution of all elements of the partner specific account plan, including campaign planning and execution, content creation, lead generation and marketing performance analysis.
We are a new and dynamic team, often exploring new angles to stay at the forefront of Higher Education marketing. We might ask candidates to try things new to them, so we don’t expect them to have all the answers. We are looking for people who are willing to learn and keen to challenge themselves.
We offer a very supportive environment, with dedicated colleagues and a good team spirit. As a business unit, we are a new venture within a larger company, so there is a dynamic start-up feel to everything we do. We are looking for someone who brings new ideas to the table and sees this role as an opportunity to help define our future.
Programme launch and ongoing campaign management
The Partnership Marketing Manager is required to develop and implement best-in-class marketing campaigns for Pearson and the university partner.
Manage all activities, timelines and deliverables to successfully launch new programmes from new or existing partners
Lead the development and implementation of online and offline marketing plans based on analysis, research and competitive intelligence review
Provide a clear direction on marketing planning, branding and market positioning:
Develop a clear briefing process for internal stakeholders, agencies and third party suppliers
Develop and implement detailed campaign plans for each programme in the portfolio
Work with research team to gather market insight and enhance programme positioning
Identify key markets for student recruitment
Profile markets and define audience segments
Help create personas and USPs based on audience segmentation, in collaboration with research, driven by recruitment
Collaborate with research to create long-term forecasts for programme enrolments
Develop inbound and outbound marketing strands across multiple channels
Effectively achieve programme performance targets and objectives
Create campaign reports for management, and regularly report results of campaigns/starts to senior management and clients
Drive on-going performance analysis and campaign evaluation, using statistical analysis and recruitment team insight
Develop/suggest improvements to optimise campaigns, increasing lead generation volume and maximise media effectiveness
Foster the development of innovative marketing solutions tailored to brand/programme characteristics
Be the lead subject matter expert within the wider marketing team for all programmes in the portfolio
Coordinate campaigns with multiple internal departments to achieve organisational and marketing departmental objectives
Manage all necessary agency and third party supplier relationships to successfully plan and implement campaigns
Coordinate campaigns with specialist marketing staff, including international marketing managers and content producers
Ensure brand stewardship and maintain institutional reputation of the partner through brand and programme knowledge
Monitor marketing materials, messages and placements for quality and accuracy
Content planning and production
The Partnership Marketing Manager is responsible for creating, distributing, promoting and managing programme content for our partners in cooperation with our internal content marketing team. The position will need to create rich, compelling, innovative and integrated content that brings online learning to life. This role is also responsible for ensuring that all content created is in line with our partner’s brand standards. The Partnership Marketing Manager should have the ability to leverage content from numerous sources and repackage it as engaging and persuasive online marketing copy across several lead generation, conversion and retention stages.
Develop messaging aligned with targeted audiences, personas and the student journey
Collate, develop, manage, distribute and promote a cohesive and high-quality suite of on and off-line content to generate an increased volume of quality leads, and to drive awareness, engagement and brand preference across various marketing vehicles including web, social media, events, print, and email
Ensure all content created follows the overall brand strategy through consistent messaging and designCreate engaging content across all key content types, this includes copywriting, video production and the creation of design assets such as info graphic
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