R/SQL Marketing Analyst - Statistical Modelling in London, South East England, UK

Employer: Harnham

Location: London, South East England, UK

Hours:

Salary: £45,000 - £60,000 per annum

R/SQL Marketing Analyst - Statistical Modelling

London

£60,000

This is a great opportunity for you to join a leading tech company who are offering the opportunity for an outstanding and ambitious R/SQL Marketing Analyst to establish themselves in their analytics team.This growing team are focused on providing customer insight and CRM recommendations for clients' businesses, using analysis of customer data.

R/SQL MARKETING ANALYST - THE ROLE:

  • You will use R/SQL to conduct advanced analysis on customer data, generating insight into customer behaviour, acquisition and retention of customers, performance of marketing campaigns, as well as ad-hoc analytical projects.
  • You will utilise advanced techniques and processes such as segmentations, logistic regression, propensity modelling, CHAID, cluster analysis, and targeting analysis.
  • You will use the findings you generate in developing insightful recommendations that will improve your clients' business and marketing performance.
  • Outstanding communication skills will be essential in this role, including the ability to convey complex ideas in a clear and concise way. You will have the opportunity not only to communicate with senior colleagues within the organisation, but also to present your findings and recommendations to external clients.

YOUR SKILLS AND EXPERIENCE:

In order to be considered for the Marketing Analyst position, you must be able to demonstrate the following:

  • High quality degree (or equivalent) in a relevant subject such as Maths, Statistics, Economics or Operational Research
  • Experience using SQL
  • Experience using R for advanced statistical analysis
  • Experience developing and delivering recommendations
  • Excellent communication skills

The following will be beneficial in application for the role:

  • Experience in an agency / consulting environment
  • Experience with statistical techniques such as Clustering, Profiling, Customer Segmentation, Regression, CHAID or forecasting

THE BENEFITS:

The successful Marketing Analyst could earn up to £60,000 + benefits

CONTACT:

If you are keen to apply for this R/SQL Marketing Analyst role please hit the apply link

Required Skills:

Analyst Campaign Consulting CRM Insight Marketing Segmentation SQL CHAID Customer London Profiling Agency Consultancy R Loyalty Clustering Regression Propensity

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