Senior Marketing Executive in South West London, London, UK

Employer: Hotcourses

Location: South West London, London, UK

Hours:

Salary: £34,000 per annum

About the role

This is a new, senior role for a highly-skilled marketer seeking an exciting mix of strategic input and hands-on work within a growing global digital company. Your role is central to the development of our range of sector-leading education search and research websites, Whatuni and the Whatuni app and Postgraduate Search.

Reporting to the Campaign Manager (CRM) and working within a team of highly skilled marketers, you will plan and executive the our paid social channels (Facebook, Instagram, Snapchat) and email marketing strategies for the company’s UK education sites. You will work across social media, email, content and partnerships to ensure the visitor flow to our sites and drive revenue through the conversion of quality leads.

You will collaborate closely with the SEO, content, product, development, data, customer care and sales and generate insightful analysis that allows you to devise creative new ways to market our services to target audiences

Key responsibilities

  • Assist in creating and lead in implementing strong and innovative cross-channel marketing campaigns for our domestic UK sites to generate quality leads and drive engagement
  • Create, track, report and optimise in-house paid search campaigns on Google Adwords as well as social media advertising
  • Achieve commercial objectives using a combination of social media management, email, content marketing, offline marketing, key influencer engagement and partnerships.
  • Design and implement outreach strategies to secure backlinks to our content and increase the authority of domestic sites
  • Manage marketing budgets to deliver the best value for the strongest result.
  • Analyse trends and creatively craft campaigns accordingly, putting user insight at the centre of marketing efforts
  • Work closely with content, SEO, marketing, product, data, remarketing and sales teams to deliver excellent marketable products
  • Build positive and effective relationships across all levels of the business
  • Track, measure and report on performance of digital marketing campaigns
  • Identify and leverage all additional revenue opportunities
  • Keep up to date with changes in the industry and report back to the business the potential impact
  • Monitor and measure performance and ROI using Google Analytics and other analytics tools and suggest changes and improvements

About you

The successful applicant will possess the following skills, attributes, experience and qualifications:

  • Advanced digital marketing competency with a minimum of three year’s experience
  • Demonstrable experience and success across email marketing campaigns and automation programs using related tools such as IBM Silverpop, C4C, or similar
  • Demonstrable experience and success with PPC campaigns across multiple platforms including social media advertising and Google AdWords
  • Highly analytical with the ability to apply analytics to drive and deliver results and ROI
  • A good understanding of student recruitment and current marketing trends in the education sector is desirable
  • Excellent written and verbal communicator, articulate & persuasive
  • Highly collaborative, happy to get stuck in and be hands-on
  • Great team player with demonstrable success in working collaboratively across departments
  • Excellent people and communication skills, with the ability to chair meetings and achieve consensus
  • Good time management and project management fundamentals
  • Ability to dive in and find answers to questions that may not yet be documented
  • Experience with HTML - basic level
  • Experience using analytics tools e.g. Google Analytics

About us

Our head offices in Putney, are adjacent to Fulham High Street and next to the River Thames, with a 2-minute walk from Putney Tube Station and easy access into London City. We have a complimentary on-site gym. There is also an onsite café and in the summer you can sit outside on the deckchairs!

We are a profitable, multinational company with over 300 talented and driven people in offices in the UK, Europe, North America, Asia and Australia.

We are owned by IDP Education who are a global leader in the international education industry which operates a number of related business lines including; international student placement; English language testing; English language Training; and Hotcourses. We are a rapidly growing global organisation with ambitious future expansion plans. IDP Education is a publicly listed company in Australia. Education Australia, a company representing 38 prestigious Australian Universities, owns 50% of the shares in the business with the remaining 50% held by public investors.

Every year we inspire and support people of all ages, cultures and backgrounds to make the right education choices, in order for them to have happier, fulfilled and successful lives. This enables schools, colleges and universities throughout the world to recruit students as well as being financially secure and culturally diverse.

We believe education is transformative and that we will #neverstoplearning, which is why we offer our team personal growth with exceptional learning and development.

We inspire people to learn for a better future.

Required Skills:

Marketing

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