Senior Marketing Manager in Manchester, Lancashire, UK

Employer: Better Placed Limited

Location: Manchester, Lancashire, UK


Salary: £35,000 - £45,000 per annum

Key Skills & Duties

Marketing Strategy

  • Develop the three year marketing strategy to support the three year business plan, and build and maintain the one year marketing plan
  • Create and deliver periodic campaigns to communicate brand proposition
  • Evolve the brand as needed and protect it at all times
  • Measure and evaluate all activity to understand ROI and refine plan where needed, ensuring it works as hard as possible at all times
  • Work closely with other business partners to share learnings and identify efficiencies
  • Continually support the group proposition and identify opportunities to drive cross-selling

Marketing delivery

  • Deliver the marketing plan through relevant multi-channel activity, including but not limited to PR, events, website and social media
  • Develop content for use across websites, case studies, brochures
  • Own and maintain relevant brand websites, and work with our digital agency to optimise them to drive leads and our brand impression
  • Create and maintain a suite of marketing collateral including brand/service line brochure(s) and case studies
  • Working with our PR agency develop and deliver a calendar of PR and thought leadership opportunities
  • Identify industry events to support marketing plans and make all the arrangements to make the event happen
  • Work with the Social Media Executive to ensure they understand your brand propositions, marketing objectives and calendar of activity so they can support your plans
  • Manage the marketing budgets for your relevant area(s) ensuring they stay on track
  • Identify opportunities for internal communication updates and share with the Internal Communications Manager to deliver
  • Be aware of best practice in relation to communication methods, implementing and trialling new ideas where relevant and evaluating success

Qualifications, Experience & Personal Competencies

  • Marketing degree or other relevant qualification
  • Previous experience of working in a marketing role essential
  • Relevant experience in B2B marketing is desirable
  • Ability to make connections, build relationships and influence at all levels
  • A positive team player with a vibrant and engaging personality
  • Hard working and adaptable, with a can-do attitude
  • A creative and innovative approach to working, and the drive to continuously improve
  • Constructively challenges current working methods and suggests ways to improve them.
  • Strong planning and time management skills, with the ability to multi-task to meet deadlines.
  • Leadership skills.
  • Strong communication skills; written, verbal and listening.

Similar Jobs